Implement Healthcare Technology in Your Organization or Practice
The Digital Health Roadmap
Helping Healthcare Innovative Healthcare Companies Successfully Implement Technology to Improve Patient Engagement, Experience, and Business Metrics.
Looking to Implement New Technology, Hybrid Care Models, Digital Health, & Virtual Healthcare Services in Your Organization?
Do you want to leverage best practices to implement new technology to maximize patient engagement & retention?Want to integrate technology& hybrid care models to position your organization to succeed in the healthcare of tomorrow?Want to use technology, virtual healthcare, and digital health to create truly individualized healthcare experiences?Looking to leverage technology to implement virtual service delivery including Remote Therapeutic Monitoring & Telehealth?Want to develop a strategy to employ, integrate, and leverage technology to track & monitor key data metrics at your organization?
GREAT!!!
Now, the question is, how do you decide what technology or tools to implement in your healthcare business to achieve your goals?It all starts with creating a Digital Health Roadmap for your organization.
I'm Rafael E. Salazar II, MHS, OTR/L (Rafi), practice owner and healthcare marketing consultant. Let me help you craft a Digital Health Strategy for your organization.
Craft a Strategy to Implement, Monitor, and Evaluate Digital Health Tools for your healthcare organization
Align technology, software, or digital health solutions with your organization's strategic goals.
Create a strategy to drive digital health transformation for specific organizational goals.
What's Involved
Typical Digital Health Roadmap Project Workflow
What it Looks Like
Typically, a digital health roadmap project spans approximately 6-12 weeks.Through a series of virtual calls and market research, we help you clarify your organization's strategic priorities for digital health, identify what is most valuable and least valuable in the current technology resources and build a roadmap for implementation of key digital health tools and solutions, as well as plan for future product development.During the project, we help you gain insight into strategic opportunities for digital health transformation and develop a plan for sustainable implementation & integration of digital tools in your organizational workflows.Projects typically range from 45-60 days on the short end to 8-12 months on the long end, depending on action items developed & your desire for assistance with implementation following strategy development.
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The Process
Workflow of Typical Digital Health Roadmap Engagements
1. Diagnostic & Tech Status Audit
I complete a diagnostic, using data and information from your organization, team's input, and benchmarking to industry standards. This helps us develop identify potential areas for digital health transformation that will lead to a positive ROI.
2. Market Research & Insight Gathering
Following data gathering for the diagnostic, we will complete market research and collect a list of potential digital health & healthcare technology solutions to implement in your specific organization to achieve your desired goals.
3. Internal Stakeholder Alignment
We develop action-items & identify key internal stakeholders that will drive the implementation of any new technology or solution integration..
4. Digital Health Strategy
We help you create workflows & operational templates for successful integration of technology & digital health tools into your organization's operations.
Why Work with Me?
The real reason you work with someone like me
Objective Advice & Insight
The reason you're even considering working with me is because you've already made the decision that you need to position your organization to succeed in the healthcare of tomorrow, and that includes crafting a strategy for digital health.You know you can't keep throwing money at every potential software, tool, or solution and hoping they move the needle for your organization. You know you need a process & strategy for identifying, evaluating, selecting, and implementing digital health tools and solutions in your organization. You want to be able to determine potential ROI for any new technology or solution you implement at your organization.And the best way to do that is by working with someone who won't hold back when providing feedback and recommendations.
Focused Knowledge
I don't work with barbers, plumbers, or car dealerships. I also don't work with accountants, lawyers, or restaurants. I work with healthcare organizations. If you're looking for someone to help craft a digital transformation strategy for your healthcare organization and their portfolio includes everything from dog-walkers to real estate agents, you need to find someone else.Healthcare is unique, both in the regulatory restrictions, but also in the nuances and value assessments of the various stakeholders. You need someone that focuses only on healthcare technology & digital health strategy.
Knowledge Transfer
Perhaps you've done some work in the healthcare space. Or maybe, you've talked to a few healthcare professionals, clinicians, and/or managers or executives. You've gleaned some insights from these conversations or projects, but haven't walked away with any applicable insights or knowledge that can be used in your healthcare business.That's where I come in. I bring over a decade of experience working on high-level projects across all four of the various healthcare stakeholders (payer, provider, policy-maker, and patient). I work with your team to ensure that those insights are not only communicated to them, but also employed and embedded in your organization's workflows, processes, and positioning strategy.
Why is this important?
Let's talk about Digital Health Strategy
The Importance of Clarity
Technology, software, apps, and platforms hold the future of healthcare service delivery, clinical outcome management, and revenue diversification and scalability for provider organizations, healthcare payers, and the recipients of healthcare services (patients) alike. It also holds the keys for effective and efficient oversight and management for regulatory agencies and policy-makers.And it's getting attention. In fact, most healthcare professionals surveyed report recently taking courses related to technology and tools such as Remote Therapeutic Monitoring.
In addition, over three quarters of healthcare provider organizations surveyed either currently offer, or have plans to implement, virtual service delivery, including remote therapeutic monitoring, telehealth, or other service delivery.
And, aside from the traditional "one-on-one" or synchronous telehealth services and encounters, providers, payers, and patients all seek to explore other methods of delivering or receiving healthcare services virtually; to include asynchronous services and remote patient monitoring.
Given that knowledge, it's no surprise that the healthcare technology market has experienced an influx in new startups and potential service providers aiming to grab a piece of this rapidly expanding market.With so many potential tools and technologies available, you need a method to identify, evaluate, and select tools & solutions that align with the strategic goals of your organization, in a way that also produces a positive ROI.That's where the Digital Health Roadmap comes in...
About Rafi Salazar & Rehab U Practice Solutions
Who am I, and Why Does That Matter?
About Rafi
I’m Rafael E. Salazar II, MHS, OTR/L—call me Rafi. For over a decade, I’ve immersed myself in nearly every corner of the healthcare industry, building expertise that spans clinical operations, marketing, program development, and business strategy. From hands-on roles as an Occupational Therapist to high-level advisory positions, I’ve worked with organizations of all sizes to deliver innovative, impactful solutions.Early in my career, I helped establish interdisciplinary pain management programs and led groundbreaking initiatives like a multi-million-dollar project for the Georgia Department of Behavioral Health and Developmental Disabilities. There, I developed case management procedures, clinical support systems, and operational guidelines for virtual service delivery—work that reshaped how care was delivered to thousands of patients transitioning from institutions to community living. My insights & work on telehealth have even been highlighted in Forbes.Beyond consulting, I’ve served on the Board of Directors for the National Board for Certification in Occupational Therapy (NBCOT), taught as an Assistant Professor in a graduate Occupational Therapy program, and owned/operated ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.I host of The Better Outcomes Show and am also the author of the book Better Outcomes: A Guide to Humanizing Healthcare.Today, I focus on helping innovative healthcare companies create winning positioning, digital health strategies and business development plans. Whether through consulting, speaking, or training, my mission remains the same: to humanize healthcare and drive better outcomes.If you’re ready to leverage deep industry expertise to transform your organization, let’s connect today.
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